Purple Shampoo for Silver, Gray, and Blonde Hair

The By The Way Company was founded by a woman who started going gray in her mid-twenties. The process of coloring her hair was messy, time-consuming, and expensive. After developing an increasingly severe allergy to components found in most hair dyes, she decided to let her natural hair color grow after ten years of coloring. Many people share the frustrating and confusing experience of trying to find more natural products that still make their hair look fabulous. The BTW Co. was founded to provide all of us with hair care products that produce fantastic results, with an emphasis on more natural ingredients at affordable prices.

The BTW Co.'s Purple Shampoo will help to shine your silvers and brighten your blondes, making your hair feel its best. Use it regularly (once or twice a week) to help rid your hair of dull and brassy tones. You'll love its "just right" brightening of silver, gray, and blonde hair, along with its gentle plant-based hair cleansing and proprietary oil blend that helps to add moisture, repair hair, and ready it for conditioning. The product is made in Canada.

All BTW Co. products are Leaping Bunny certified and cruelty-free, and they are always free from silicones, parabens, sulfates, phthalates, and synthetic fillers. For maximum effects, we recommend using the Purple Shampoo in conjunction with the Purple Conditioner for Silver and Blonde Hair.

Elevate the brilliance of your silver and white hair with the revolutionary power of the BTW Co. Purple Shampoo. This meticulously crafted formula brings out the natural radiance of your hair, leaving it gleaming like never before. Bid adieu to the frustrations of yellowing caused by product buildup and the environment, as the Purple Shampoo expertly counters yellow tones and restores your hair's vibrant charm.

The Purple Shampoo's deeply nourishing formula is specially designed to meet the unique moisture needs of color-treated and silver hair, replenishing and revitalizing it to reveal hair that's soft, supple, and utterly captivating. Delight in the plant-powered excellence of the proprietary formula, which provides a gentle yet effective cleanse, ensuring your hair feels refreshed, rejuvenated, and enviably fragrant.

Join the BTW Co.'s cruelty-free journey approved by Leaping Bunny. Our Purple Shampoo not only pampers your hair but also takes a stand against animal testing, allowing you to revel in the double delight of beautifully moisturized hair and a compassionate choice.

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